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But one thing hasn't changed -- companies need to grow, and that means getting non-users to try the product while rewarding loyal customers. Duke's and Sauer's have put coupons in Sunday inserts for years, but Duke's online coupons have a higher redemption rate.
New hangtag coupons on the product are there to motivate you to try it. Duke's main competitor is Hellman's. For Sauer's, it's McCormicks.
And they're all competing for shelf space. Price can drive the consumer to pick one over the other. Sauer's distributes throughout the south, so that's where the coupons go.